three steps to get you started
This is the new way of running brick-and-mortar retail. For years online marketers have focused on growing traffic and improving conversion rates. Translate this to a brick-and-mortar retail store and it becomes very clear what you should focus on for growth.
1. Data Collection
2. Actionable Insights
actionable insights, not just data
Great store managers have experience and exceptional people skills. But aren’t usually data analysts. If presented the right way, you know what actions to take. It’s time to start leveraging these great skills and provide store-managers with super powers.
Transactions / FTE
Look at your results from the right point of view
Getting data is a great start. But comparing your data to industry averages or other local stores, gives perspective. What conversion should you be looking for? How many transactions per employee is good or needs improvement?
Use our leaderboard and benchmarking tools to find out how you are doing and where to focus next.